Marketing is the backbone of any business because it attracts and retains customers; thereby ensuring you not only stay afloat but that you also get to surpass your targets. Whether you own a tech startup or a bakery, you need sure-fire strategies that will help you capture a greater share of the market.
The good news is that successful marketing is not rocket science, but neither is there a magic bullet or a one-size-fits-all strategy. Every business is unique and different. However, there are some steps and ideas that can help all business owners achieve success if applied consciously and wisely. These tips for marketing your business will help you achieve better sales and improve overall performance. So let’s get the ball rolling!
Start publishing great content
Content marketing is excellent at attracting new customers, sales leads, inquiries and new subscribers. This is how it works: you create a website and pack it with FREE information that is USEFUL to prospective clients, whilst giving them an opportunity to buy your merchandise or services that are closely linked to the free content that you are giving away. If the content is valuable to the customers, they have a high opinion of your company, and they will have a favorable view of what you are selling.
However, if the content produced is poorly thought out or half-baked, it will only serve to make your business look bad. Good content will also rank highly in the search engines for a given a keyword which will increase your visibility and credibility.
Stand on the shoulders of your clients
Happy customers are a wonderful marketing tool. Not only will they return, they will tell your friends about you and post great reviews about your products and/or services on the internet. It is therefore very important to actively engage pre-existing customers through social media, email, and PR. For this to work you need to treat your customers well, otherwise you will be wasting your time and resources.
Business owners should strive to understand who their customers are, their preferences and what makes them stick. After making the sale, ensure that you maintain the engagement. Convert your customers into an army of “spokespeople” for your enterprise by encouraging them to share positive experiences to the world.
Leverage the power of social media
Social media is free, easy to use and puts a big pool of potential customers within your reach. Sounds easy, right? However, social media marketing requires skill and patience, because the hard part is increasing the number of your followers without wasting your time and resources. Therefore, you need to pay special attention to value over volume.
Identify the social media platforms that will help you reach your customer in the best way possible, the aim is to offer your clients something useful, captivating and shareable. Start small, understand your target audience and post regularly. Once you completely understand who is consuming your content, you can then scale up your efforts.
Marketing is the lifeline of any company, but that doesn’t mean that you have to spend a fortune to be successful at it. Savvy and frugal business owners can find ways of increasing sales and visibility without spending any overheads. Use these tips for marketing your business and you will see great results. Remember that when marketing is continuous and focused, business gets easier.